Increasing retention is all about improving the effectiveness of interactions with your members. We have created a simple four stage process to do this.
The key is to identify your members most at risk of leaving, then measure both the quality and number of interactions with them.
Based on results you can then improve this process on a continuing basis. Have a look at the process in more detail here or contact us to learn more.
The key is to identify your members most at risk of leaving, then measure both the quality and number of interactions with them.
Based on results you can then improve this process on a continuing basis. Have a look at the process in more detail here or contact us to learn more.
Identify - Can you identify which members are on their last visit?
Interact - Do your staff have the right tools to help them interact effectively with your members?
Measure - Can you measure the impact that your fitness team has on your business?
Refine - Do you understand which practices produce the best results for your business?
- Identify members at risk of cancelling their membership *
- Focus staff efforts where the impacts are greatest
- Understand why a member is not motivated
- Reward your regular and commited members
- View your members interaction, goal, fitness test and workout history
Interact - Do your staff have the right tools to help them interact effectively with your members?
- Staff are trained how to interact effectively
- Instantly see names and photos of members in the gym
- Quickly choose the most effective interaction
- View members and staff interaction history
- Create and manage workout programmes
- Record and track members' goals and progress history
Measure - Can you measure the impact that your fitness team has on your business?
- Monitor who your staff interact with
- Compare the results that your team produces
- Set clear staff responsibilities with targets
- Reward individual or group behaviour based on results
- Analyse club, group or even industry trends
- Allow your members to monitor their progress
Refine - Do you understand which practices produce the best results for your business?
- Understand the most cost effective interactions
- Leverage and share best practice at club or group level
- Refine and develop operating processes
- Employ existing resources most effectively
- Understand which protocols produce the best results
- Reward behaviour that improves the business profits
The Retention People is a trading name of Fitronics Ltd which is a registered company in England and Wales with company registration number 4530620 and VAT registration number 811551069. Fitronics Ltd is a member of the Fitness Industry Association with membership number 5154.