In this article we look at what are predicted to be the top retention trends in the coming year. If you need help or advice on how to start implementing these trends or would like to talk to operators who are already doing some or all of the strategies below please contact us. 1. Measuring [...]
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Groundbreaking Retention Research – June 2009
Surprising find from latest research – can talking to your members really make your equipment more reliable and facility cleaner? Introduction This intriguing question was raised as a by product to a piece of research conducted by one of TRP’s largest customers. The study looked at comparing customer service questionnaires conducted in clubs using the [...]
Groundbreaking Retention Research – March 2009
Improving Retention “Are contracts the only answer?” What effect does increased Service and Contracts have on membership retention Introduction Contracts provide part of the solution to improving retention at health clubs. However, retention is a complex phenomenon, influenced by many factors and no one factor alone will provide the answer. This report considers the strengths [...]
Groundbreaking Retention Research – December 2008
In their latest piece of ground breaking research, The Retention People (TRP) continue to explore the relationship between interacting with members and improved retention. Building on previous research, TRP wanted to establish whether making more interactions made more of a difference. The answer is considered below and provides essential reading for all health club operators [...]
Groundbreaking Retention Research – July 2008
In their latest research, The Retention People (TRP) and Dr Melvyn Hillsdon examined the difference in retention rates between ‘high risk’ members (defined by the TRP Solution) who received at least one interaction compared to high risk members who did not receive an interaction. The research looked at members who were on one month notice [...]
Investing in Retention Pays
How do you get 300% interest on your investment in 9 months? By investing in Retention. An independent study by Dr Melvyn Hillsdon concluded a Health Club owner is £24,000 better off in just 9 months because of The Retention People, representing a 300% return on investment. Mike Hills [left], TRP Account Manager, hands Simon [...]
Groundbreaking Retention Research – May 2008
The philosophy behind The Retention People (TRP) solution has always been relatively simple. TRP believe that if we talk to more of our members they will come in more often and if they are coming in more often they are more likely to stay as members for longer. The Retention People solution has been developed [...]
