Improving Retention “Are contracts the only answer?” What effect does increased Service and Contracts have on membership retention Introduction Contracts provide part of the solution to improving retention at health clubs. However, retention is a complex phenomenon, influenced by many factors and no one factor alone will provide the answer. This report considers the strengths [...]
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The Dome in Doncaster goes live with TRP Induct and TRP Process
TRP Induct is The Retention People’s recommended induction process and the only one independently proven to increase retention. The package of training and consultancy focuses on member behavioural change and is delivered by Dr Paul Bedford, one of the industry’s foremost experts in retention. The Dome are the first site to implement TRP Induct in [...]
Groundbreaking Retention Research – December 2008
In their latest piece of ground breaking research, The Retention People (TRP) continue to explore the relationship between interacting with members and improved retention. Building on previous research, TRP wanted to establish whether making more interactions made more of a difference. The answer is considered below and provides essential reading for all health club operators [...]
Groundbreaking Retention Research – July 2008
In their latest research, The Retention People (TRP) and Dr Melvyn Hillsdon examined the difference in retention rates between ‘high risk’ members (defined by the TRP Solution) who received at least one interaction compared to high risk members who did not receive an interaction. The research looked at members who were on one month notice [...]
Investing in Retention Pays
How do you get 300% interest on your investment in 9 months? By investing in Retention. An independent study by Dr Melvyn Hillsdon concluded a Health Club owner is £24,000 better off in just 9 months because of The Retention People, representing a 300% return on investment. Mike Hills [left], TRP Account Manager, hands Simon [...]
Investing in Retention Pays
How do you get 300% interest on your investment in 9 months? By investing in Retention. An independent study by Dr Melvyn Hillsdon concluded a Health Club owner is £24,000 better off in just 9 months because of The Retention People, representing a 300% return on investment. Mike Hills [left], TRP Account Manager, hands Simon [...]
Groundbreaking Retention Research – May 2008
The philosophy behind The Retention People (TRP) solution has always been relatively simple. TRP believe that if we talk to more of our members they will come in more often and if they are coming in more often they are more likely to stay as members for longer. The Retention People solution has been developed [...]
Latest Retention Products
Introducing TRP Targets TRP Targets is the latest product release by The Retention People and provides operators with powerful information on staff performance at individual, team and site level. The system allows targets to be set for staff to ensure the quantity of interactions with ‘high risk’ members are at the necessary level required to [...]
