Research Survey Results: Do you have the same goals as other operators? The Retention People are pleased to release the findings of a research study, conducted in conjunction with LeisureNet into the main aims and focus of operators for the next 3 years. The survey was sent to 5000 operators. Click here to see the [...]
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TRP RESEARCH INTO OPERATOR GOALS
The Retention People have released the findings of a research study, conducted in conjunction with LeisureNet, into the main aims of health and fitness operators over the next 3 years. 5000 operators were invited to take part in the study across all sectors, with the majority of respondents of a senior level position within the [...]
Mid Sussex District Council/Freedom Leisure
“Results like this made my team feel recognised and appreciated and so inspired them to look after even more members.”
Westpark Fitness
“…The support and advice from our TRP Coach has made the TRP system a valuable tool in our fight to improve retention.”
Doncaster Dome
“Our DD line is higher than it has ever been and we are retaining members for longer than we have ever done before.”
Measuring Retention
Click here to view this article as a Powerpoint It is commonly accepted that membership retention is the largest problem facing most businesses in our industry. However, this problem is not new, so why are clubs still struggling to make an impact on their retention performance? The secret lies in a change of strategy. Operators [...]
Measuring Retention (Powerpoint)
« Back to full article Join us on LinkedIn to discuss this and other findings and developments in the retention field.
Top 5 Retention Trends of 2010
In this article we look at what are predicted to be the top retention trends in the coming year. If you need help or advice on how to start implementing these trends or would like to talk to operators who are already doing some or all of the strategies below please contact us. 1. Measuring [...]
FITNESS FIRST AND THE RETENTION PEOPLE LAUNCH ‘STAR GUEST’ TO BOOST MEMBER EXPERIENCE
The world’s largest health club operator, Fitness First, has launched a new customer service process in its UK clubs to assist with member retention and offer added support, with plans to roll it out worldwide. ‘Star Guest is a unique process, developed by The Retention People, which prompts staff if a member’s attendance starts to [...]
Groundbreaking Retention Research – June 2009
Surprising find from latest research – can talking to your members really make your equipment more reliable and facility cleaner? Introduction This intriguing question was raised as a by product to a piece of research conducted by one of TRP’s largest customers. The study looked at comparing customer service questionnaires conducted in clubs using the [...]
